South Korean companies are ending strict pandemic-era rules and restrictions, resuming overseas trips and in-person meetings, as offices prepare to gradually shift to the “living with COVID-19” phase set to start next month. The move is also in line with rising vaccination rates across the country.  According to data from the Korea Disease Control and Prevention Agency, 78.7 percent of the population had completed at least a first dose of a COVID-19 vaccine, while 64.6 perce

Industry Oct. 17, 2021

Stung by its employees‘ first collective action, Starbucks Korea said Sunday that it will hire 1,600 more baristas and store staff by the end of this year and improve working conditions. The hiring plan is part of the firm’s package of measures announced in response to recent complaints from in-store staff that they were overworked and underpaid. “We plan to hire in order to secure more staff and enhance work efficiency at stores nationwide. The company is also reviewing p

Consumer Oct. 17, 2021

Porsche Korea just built an indoor playground in Seoul as part of its Porsche Dream Playground program. The carmaker said Thursday that it has completed construction of the playground on the premises of Seokgwan Elementary School in Seongbuk-gu, northern Seoul. Holger Gerrmann, CEO of Porsche Korea, and officials from the school and ChildFund Korea attended a ceremony on Wednesday to mark the project’s completion. Through its community outreach program, Porsche Dream Playground, the c

Mobility Oct. 15, 2021

LG Electronics has added a plant germinator to its smart home appliance portfolio, targeting people with black thumbs wishing to grow plants and flowers indoors.   "While many South Koreans attempt to grow plants at home these days, more than 60 percent have expressed difficulty in keeping them alive. LG tiiun was launched to resolve this pain point prevalent among consumers,” said Sprout Company CEO Shin Sang-yoon at the media event held Thursday.  Sprout Company is part

Technology Oct. 15, 2021

Although normally celebrated at bars and clubs in South Korea, Halloween this year may look a little different as the pandemic puts paid to nights out partying. The retail industry is coming up with creative Halloween-themed treats and drinks to capture customers planning to celebrate at home. South Korean confectionery maker Orion dressed its signature Choco Pie in a Halloween costume this year. It launched a limited edition “Halloween Choco Pie,” using traditional flavors of H

Consumer Oct. 14, 2021

For the proliferation of electric vehicles in South Korea, it is key to upgrade power systems installed at apartment buildings, the predominant type of housing in urban areas here, according to a recent study. Without significant improvement in residential buildings’ electricity capacity, the rush to install chargers at home parking spaces will entail blackout risks, the Korea Automotive Technology Institute said in its report published Tuesday. In August, the government said it would

Mobility Oct. 12, 2021

A Korean carmakers’ association has sent a letter to the US House of Representatives, asking it to reject a legislative bill to offer tax incentives for US-made electric vehicles, arguing the proposed plan could unfairly disadvantage foreign carmakers and limit customer choice. The Korea Automobile Manufacturers Association said Thursday the written letter, directed to House Speaker Nancy Pelosi and Rep. Richard Neal, concerns the $4,500 tax incentive plan for American electric vehicles

Mobility Oct. 7, 2021

Baristas and other employees of Starbucks Korea mobilized two trucks emblazoned with words of protest on Thursday, expressing their pent-up anger against the coffee chain and calling out treatment they consider inhumane. “Starbucks Partners are not expendable. Partners, who have raised their voices for the first time in 22 years, shall not be silenced,” read the message on the sides of both trucks, which drove past symbolic locations in Seoul for Starbucks Korea.  These inclu

Consumer Oct. 7, 2021

Authorities in Mexico ordered a recall of a Buldak, or “fire chicken,” ramen product for misleading customers with its label, despite having “no trace of chicken” in it. The Office of the Federal Prosecutor for the Consumer announced the recall decision Monday there, concerning Buldak Ramen Cheese and 11 other instant noodle products from across nine manufacturers.  It targets a total of 129,937 packets distributed on shelves throughout the country. Included wer

Consumer Oct. 6, 2021

Convenience store chain Seven Eleven has partnered with a local mobility software startup to use drones for product delivery, the company announced Wednesday. According to Seven Eleven, it will develop systems and infrastructure for delivery drones with Pablo Air, with plans to launch a pilot run later this year. The firm will open a new location outside of the greater Seoul area, possibly in Gapyeong, Gyeonggi Province, which will act as a base for the drone’s first test flight. The

Consumer Oct. 6, 2021

South Korean instant noodle maker Samyang Foods is opening a branch in China, on the back of the worldwide popularity of its extremely spicy Buldak Ramen. The company said Tuesday the new office will launch in Shanghai in December, following the foundation of Samyang America in August. The China branch will focus on marketing and distribution of its products on the mainland, it said. China and the United States are key markets for the company, according to Samyang Foods, accounting for 45 p

Consumer Oct. 5, 2021

International sales of Nongshim’s spicy Shin Ramyun surpassed local sales for the first time in the third quarter of this year, the South Korean foodmaker said Monday. Sales generated outside of South Korea accounted for 53.6 percent of the product‘s 690 billion won ($600 million) total sales in the first three quarters of the year. This is the first time that more Shin Ramyun was sold overseas since the product’s launch 35 years ago. Should the trend continue, Nongshim exp

Consumer Oct. 5, 2021

Interviews are a crucial part of the job search process. But what if you were to be evaluated by a machine, rather than human interviewers? As digital transformation changes the way businesses get done, accelerated by the contactless trend of the pandemic era, artificial intelligence programs that screen or evaluate job candidates are booming in Korea, as well as elsewhere in the world. A typical AI-operated interview usually requires candidates to sit through a set of online games and video

Technology Oct. 4, 2021

Baristas and employees of Starbucks Korea are fuming over excessive workload, after a recent marketing event drew customers lining up for hours. 　  Saying the company has no consideration for the working conditions of its already-overworked staff, the employees said they may stage their first-ever collection action this week.   A staffer at the US-based coffee chain, who requested anonymity, confirmed to The Korea Herald on Monday that workers are planning a rally this week. The

Consumer Oct. 4, 2021

The Korean operator of Dunkin’ Donuts, BR Korea, issued an official apology Thursday saying it will “thoroughly abide by sanitary standards,” following a video showing donuts baked in unsanitary conditions. South Korea’s public broadcaster KBS aired on Wednesday a video taken by an anonymous worker this summer showing the inside of the firm’s donut factory in Anyang, Gyeonggi Province. The footage shows dough stained with orange droplets that are presumed to ha

Consumer Sept. 30, 2021