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[News Focus] From free air tickets to meal discounts: Vaccine marketing takes off
[News Focus] From free air tickets to meal discounts: Vaccine marketing takes off
IndustryJun 20, 2021
From free air tickets and special discounts on burgers to vaccinated-only seats at concerts, local industries are revving up their marketing efforts to target the rapidly growing number of Koreans getting their COVID-19 vaccine shots. As of Sunday, over 15 million people, or some 29.2 percent of the total population, have received at least one shot of a COVID-19 vaccine, surpassing the government’s initial goal of inoculating 13 million in the first half of this year, according to the K