From Iron Man porridge to tofu ice cream, CJ launches Gen MZ-inspired products
May 11, 2022
South Korean food company CJ CheilJedang said Tuesday that it will launch 20 products this year that “vibe” with millennials and Generation Z. From high-fiber cookies that look like virtual asset coins to porridge packed in Marvel and Toy Story characters, a team of young CJ employees came up with products made for health-conscious and design-sensitive young adults, according to the company. For its new marketing strategy directly targeting customers in their 20s and 30s, the food