Seoul International Travel Fair kicked off Thursday at COEX, Samseong-dong, southern Seoul, to show the tourism potential of countries, cities, and provinces around the globe.

Organizers and participants of the event said the exhibition was held to address the need to diversify tourist demographics beyond their traditional strongholds, noting the growing interest from travelers.

Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism said the Tanzania has pristine beaches with mountaineering and safari tours, creating a compelling proposition for adventurous Korean travelers seeking unique experiences.

"Koreans have shown a keen interest in mountaineering, making Mount Kilimanjaro an appealing destination. However, there's a need to raise awareness about Zanzibar's offerings and its connectivity with other attractions in mainland Tanzania," Mbamba told The Korea Herald.

Mohamed Younes, Director of the Egyptian Tourism Authority also mentioned the growing interest from South Koreans and Egyptians in each other's culture.

"Egypt aims to introduce Korean travelers to both the ancient wonders and modern attractions of our country. We see great potential in promoting golf tourism and offering beautiful and cost-effective destinations," Younes said.

“K-culture is well known in Egypt. My daughter speaks Korean,” Younes added.

According to Egypt’s ambassador to Korea Khaled Abdel Rahman, Korean tourists will be able to experience not only ancient Egypt but also Egypt as a modern country through growing people-to-people exchange.

“One of Egypt’s goals in the tourism ecosystem is to inform the Korean public about the beautiful and cost-effective golf destinations in coming months,” the ambassador told The Korea Herald.

More than 300 companies have set up shop across 500 booths, and some have prepared musical performances, according to organizers. The fair runs through Sunday with the aim of capturing the hearts and minds of Korean travelers.