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This is the first cosmetics store in the Chinese Disney Town where more than 50 brands are vying for visitors’ attention.
In line with the company’s spirit, Innisfree will offer a wide range of products based on Jejudo Island’s nature. Customers can take pictures in front of a huge installation piece made of recycled bottles or experience virtual flying over Jejudo on a bicycle equipped with 360 degree VR technology.
Another leading cosmetics franchise Skin Food has joined hands with ULTA and will present its lineup at the US beauty retailer’s 120 stores in major cities as well as on the online store, it announced on July 12.
The K-beauty brand well-known for its cosmetics based on food ingredients entered the US in 2011 and has five of its own stores.
By Hwang You-mee (glamazon@heraldcorp.com)
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Articles by Korea Herald
