The Korea Herald

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[Travel Bits] Korean Pavilion at Milan Expo attracts 1m visitors

By 이선영

Published : July 24, 2015 - 16:46

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The Ministry of Culture, Sports and Tourism said that the Korean Pavilion at the Milan Expo saw more than 1 million visitors since it opened to the public in May.

The ministry in partnership with the Korea Tourism Organization and Korean Air awarded a round-trip ticket from Milan to Incheon to the 1 millionth visitor, who came from Rome.

The Korean Pavilion at Milan Expo (Ministry of Culture, Sports and Tourism) The Korean Pavilion at Milan Expo (Ministry of Culture, Sports and Tourism)


The ministry said that some 12,000 tourists have been visiting the Korean Pavilion a day, accounting for about 15 percent of the total visitors to the Milan Expo.

Should this momentum continue, it expects to have a total of some 20 million visitors by October.

Under the global expo’s theme of “Feeding the Planet, Energy for Life,” the Korean Pavilion has been introducing a variety of healthy Korean dishes, ranging from bibimbap (mixed rice and vegetables), galbijjim (beef rib stew) to Japchae (sweet potato noodles) and bibim-myeon (mixed noodles).

By Park Hyong-ki
(hkp@heraldcorp.com)