Actor Kim Soo-hyun, who stole the hearts of fans in Asia, also caught the eyes of international advertising firms, setting a staggering record with a total of 35 commercial deals this year.

According to a local advertising expert, Kim has recently filmed 15 commercials in South Korea, showing his strength as an “ad powerhouse.”

“It is unusual for one celebrity to appear in over 15 ads. Because similar products in the same field normally don’t go for the same model during the same period of time,” the expert said, explaining Kim’s high stature as a celebrity.

Since Kim jumped to stardom with the success of the drama series “Moon Embracing the Sun” in 2012, he has had some ups and downs. Following the drama series “My Love from the Star” Kim’s popularity took flight outside of Korea.

International business firms such as Coca-Cola, Tencent Holdings and Aokang Group, mainly targeting Chinese consumers, have sealed advertising deals.

Industry giants’ efforts to catch Kim have also been out of the ordinary. Coca-Cola China lifted item restrictions to host Kim while Aokang Group, China’s largest shoemaking enterprise, sent a private jet to invite Kim to one of the group’s promotional events.

Due to Kim’s growing popularity in Asia, he has even had to turn down some offers.

“We had additional firms that sent love calls to shoot commercials with them. But we are refraining from them (filming advertisements) for his next script and public image,” Kim’s management company, Keyeast Entertainment, said.

According to the management agency, Kim is carefully studying scripts so that he can return to the screen with a fine piece of work.

Meanwhile, the “Commercial King” made $294,406 in donations with his advertising income for the victims of Sewol ferry disaster that left 304 passengers dead or missing. He has also raised $196,270 for children in China.

By Ha Ji-won, Intern reporter (jiwonha@heraldcorp.com)