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Seoul Fashion Week to return with first in-person shows since pandemicBy Jie Ye-eun
Published : March 17, 2022 - 14:32
Seoul Metropolitan Government, which organizes the biannual fashion event, said the 2022 fall-winter Seoul Fashion Week will run from March 18 to 23 in an online-offline hybrid format. On account of the limited number of on-site participants due to antivirus restrictions, fashion shows will be streamed online through YouTube, Naver TV and TikTok as well.
A total of 35 fashion brands -- 23 established designer brands for the Seoul Collection shows and 12 rookie designer brands for the Generation Next shows -- will be presenting their new collections on the catwalk, while 23 shows have been prerecorded for streaming.
Seoul Fashion Week will hold an on-site exhibition where the visitors can try on designer brands’ products that are being showcased on the runaway shows and buy them at discounted prices. The exhibition will run through the end of May at Han Collection in central Seoul.
A series of 14 digital fashion films that incorporate virtual reality and augmented reality and feature major attractions in the city will be shown as well.
Miss Gee Collection will bring the Seoul Fashion Week to a close Wednesday with a prerecorded fashion show that will be livestreamed.
Performances by female dance crews Want, CocaNButter and La Chica -- all featured on Mnet’s hit dance competition show “Street Woman Fighter” -- will wrap up the fashion week festivities.
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