[THE INVESTOR] Tech giant Samsung Electronics has become the most popular PC brand in Brazil, according to local media on July 17. 

The Brazilian newspaper O Estado de S. Paulo, based on its annual brand survey, reported that Samsung grabbed the top spot among all PC brands, beating its American rivals Apple and Dell. 

Last year, Apple ranked No. 1, while Samsung and Dell shared second place. 

Samsung’s feat came amid a slump in the local and global PC markets.
The sales of all desktops and laptops in Brazil decreased by 36 percent on-year to around 3 million last year. Market watchers struck a downbeat note on this year’s revenue as well, mainly due to the downturn in the global PC market. 


Samsung officials, however, said their aggressive marketing had led to the success in Brazil. 

For example, the company has advertised the “Blue Medal” campaign using synchronized swimming to promote the way Samsung laptops and smartphones link together. 

Samsung also focused efforts on analyzing changes in Brazilian consumer demands and communicating constantly with them. 

According to the research, Samsung PCs are popular among consumers that are 36 years old or older, while those 35 years old or younger prefer Apple PCs. Dell is favored among men in the southern part of Brazil. 

(theinvestor@heraldcorp.com)